Today (I wrote this text on the 22nd of July, 2025), I will write a short text about influencers, among other topics.
Why don’t influencers or companies (from pharmaceutical companies to those related to the FMCG industry and the broadly understood fitness industry) promote intermittent fasting, exposing the body to cold, and walking with a heavy backpack as a way to treat many ailments, disorders, and diseases? Because all of the above activities do not cost much, and the companies and influencers mentioned would earn relatively little from people like me. After all (remember, my Dear Friend, I’ve been doing intermittent fasting since Christmas, taking cold showers since April 2021, walking in summer clothes in freezing temperatures since Fall/Winter 2021/2022 season, and rucking [walking with a heavy rucksack] since the 18th of August, 2024), I am not sick, I only take medication for hair growth, and I do not overeat like most people.
Those who promote these healthy activities are usually downplayed and marginalized.
After all, does fasting cost? Not at all. Food and its various kinds are often expensive. Still, not eating costs nothing. That’s why it is not as popular as it should be. After all, fasting is one of the greatest medicines, and it can prevent many diseases. Does walking in summer clothes in cold temperatures cost something? I think that a winter jacket can be quite expensive. Undoubtedly, the fashion business wants us to buy winter clothes, not to wear summer clothes in frigid temperatures. Also, cold water is cheaper than warm water. Rather, no one would make a business of advising exposing the body to cold, except Wim Hof.
Are we encouraged to walk with as heavy a rucksack as possible, or rather to go to the gym and pay for a personal coach to make us muscular humans?
I think the answers to all these questions are obvious. Of course, fasting, coldness, and rucking won’t solve all our problems. Still, they can prevent many issues, but a relatively small number of people would earn a relatively small amount of money. That’s why they are promoted by influencers to a minimal level.
